“Nowadays, it is necessary to fill the eye.”

Posted: October 25, 2012 in Uncategorized

So wrote Victorian business magnate Thomas Holloway (1800 – 1883) to Professor Henry Fawcett in a letter dated 20 February 1875. This was Holloway’s philosophy on architecture, adapted directly no doubt from his philosophy on advertising. For it was global advertising on a massive scale which created the fortune that paid for two notable institutions, […] Read story


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